Scully Company
With a rapidly expanding portfolio, Scully Company needed a cohesive brand presence that reflected its history and credibility at the corporate level, differentiated individual communities, clearly communicated its portfolio and services, and supported scalable growth.
Building the brand
Early discovery focused on understanding Scully Company’s history, voice, and long-term vision, establishing a scalable brand foundation designed to support growth across dozens of touchpoints over time.
The redesigned website and printed corporate materials unified Scully Company’s brand while enabling flexible community pages to support targeted leasing campaigns.
Distinct brand identities were created for each property to allow individual communities to stand apart while remaining aligned within the Scully portfolio.
Westfield 41
The Crossings
Westside
Avenir
For the historic Center City Philadelphia building that was reimagined into sleek, efficient apartments, establishing a strong digital presence was essential to launching the property and attracting early interest. The website became the primary storytelling and leasing platform, supported by a name and brand identity. The name Avenir, meaning “future” in French, reinforced the project’s forward-looking character.
