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Penn Mutual
Following the launch of a new national brand, Penn Mutual updated its printed and digital collateral to align with the refreshed identity across its various companies and programs.
Extending the Brand
Brand elements were thoughtfully extended to create consistent connections across programs and supporting materials.
Social Media Content
Professional Advisors Alliance (PAA)
As part of the Penn Mutual national brand rollout, collateral for the Professional Advisors Alliance was redesigned to align with the new brand while establishing a distinct sub-brand presence within the broader system.
Women's Brand
Collateral for a new Women's Brand was designed to reflect empowerment, strength and excitement.
Fuse Financial Group
Fuse Financial Group was rebranded with a new visual foundation that maintained independence while subtly aligning with Penn Mutual’s brand system.
Special Planning for Life
Special Planning for Life, a program within Penn Mutual, required a rebrand supported by a new set of core design elements for launch. The identity aligned with Penn Mutual’s broader brand language to reinforce connection and continuity.
Strategic Business Solutions
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