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Abington Friends School
AFS sought a more cohesive visual identity and a refreshed brand presence. What began as a focused engagement evolved into a long-term partnership, supporting a wide range of print and digital communications across the organization.
Visual storytelling
The site brings the AFS story to life with strong imagery and compelling headlines that invite exploration. Themes of intellectual and creative ambition are woven throughout, guiding the design and content and creating a consistent experience across the site.
The site is easy to navigate, supports clear user paths, and gives AFS a simple framework for managing content. Style and tone guidelines help keep everything consistent while supporting ongoing marketing needs.
Brand Guidelines
A set of clear style guidelines now helps keep all of AFS’s marketing materials consistent and cohesive.
Accepted Student Kit
Fundraising Campaigns
Athletics Program Branding
With a new gym underway, AFS saw an opportunity to refresh their athletics brand, starting with the logo. The previous mark used a generic kangaroo, so the mascot was redesigned and the overall look modernized to create a logo the school can proudly feature throughout the new facility.
Oak Leaves Magazine
Viewbook
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