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Duncan Hines
Duncan Hines sought a more emotionally engaging website to better express its baking-revolution point of view and showcase its growing portfolio of innovative products.
Clarity and conversion
Duncan Hines sought a more emotionally engaging website to better express its baking-revolution point of view and showcase its growing portfolio of innovative products.
Engaging video
Interactive
Games
Social
Media
Tasty
Recipes
Content and navigation were refined to improve usability and engagement
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