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I’m Christine Henke, an independent creative director and brand strategist with over two decades of experience leading brand, web, and storytelling work for organizations that actually have something to say and need help saying it clearly.
I create brand systems, websites, experiences, and content that balance strategy, craft, and usability. I’m just as comfortable leading high-level positioning conversations as I am deep in Figma, the Creative Cloud, or refining a headline until it clicks.
Clients work with me because they want clarity, momentum, and work that feels intentional, not trendy, not overcomplicated, and definitely not generic.
Brooklyn Friends School
With a new strategic vision in place, Brooklyn Friends School faced the challenge of turning complex planning work into a story that could engage, align, and inspire its community.
Scully
Company
Scully Company’s growing portfolio required a unified brand system that could support corporate identity, property-level differentiation, clear digital communication, and scalable growth across new communities.
Penn Mutual
Penn Mutual’s new national brand rollout created the need for updated printed and digital collateral across multiple business lines and programs.
Abington Friends School
What started as a refresh turned into a long-term partnership supporting almost all of AFS’s print and digital communications.
Duncan Hines
Duncan Hines needed a refreshed website that elevated emotional connection while clearly showcasing its innovative new product lines.
Temple
Health
After an organizational restructuring generated uncertainty around Temple Health’s future, a targeted opinion-leader campaign reinforced the organization’s leadership in clinical care and medical research.
A progressive Preschool through Sixth Grade school rooted in hands-on learning, The School in Rose Valley sought to refine its messaging and brand to support enrollment.